
About Mahva Moradian
I’m Mahva Moradian, an experienced and results-driven sales and customer success professional. I’m skilled at transforming customer engagement strategies and aligning them with organizational objectives to promote long-term success. I use tools to help small and mid-sized businesses streamline processes and be more cost effective.
I’m also a mom to a very adorable and sassy toddler who keeps me on my toes and reminds me daily of the importance of staying adaptable and forward-thinking.

My Vision
I aspire to build strong client relationships and lead cross-functional teams in exceeding revenue goals. I want to establish a team that pushes boundaries, reimagines the customer experience, and brings fresh, impactful ideas to the table. I envision myself at the forefront of major initiatives that drive results and sets new industry standards.
Core Values
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I believe in honesty and transparency. Trust serves as the foundation for any successful relationship with clients, team members, or partners.
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Innovation drives me. I leverage AI as a thought partner to elevate the customer experience.I thrive on brainstorming sessions and love turning ideas into reality.
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Work-Life Balance: Balancing a demanding career with family life is essential. I want a role that acknowledges and respects personal time, enabling me to be present at both work and home.
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Continuous Learning: I am fascinated by AI and how it can help me enhance my skills. I'm committed to continually upgrading my skills and knowledge.
Services: What I Can Do For You
I take Customer Success seriously. This means helping customers achieve their desired outcomes and goals when using innovative products and services, particularly in subscription-based or SaaS (Software as a Service) businesses.
I can help you run your Customer Success team more efficiently by creating an onboarding process, enhancing the customer experience, driving account expansion and retention, and gathering customer feedback. I can help you create an operating rhythm for your organization.
For new startups, I excel at setting your team up for success by creating:
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Customer onboarding guides
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Customer success playbooks
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Customer journey playbooks
For more established teams, I can help evaluate your current structure and streamline processes, all while enhancing the customer experience and reducing churn.
I take a proactive, strategic approach to guiding clients that involves:
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Onboarding new customers
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Building relationships
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Driving product adoption
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Monitoring product health and adoption
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Ensuring customer retention
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Turning customers into advocates
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Collecting product feedback
Work Experience
Professional Background
Head of Customer Success
TEQ Connect
Led a cross-functional team to enhance customer experience by designing support strategies, conducting user research, and driving product improvements. Partnered with product, marketing, sales, and customer success teams to develop new offerings, streamline onboarding, and increase adoption. Launched a segment-specific playbook, created engagement resources, and produced a weekly customer newsletter to support ongoing success.
Customer Success Lead
CBM
Exceeded FY 2024 net revenue retention goals at 122% by leading a dynamic customer onboarding process informed by feedback and performance metrics. Collaborated closely with Customer Success and Sales teams to drive revenue expansion and played a key role in strengthening customer health programs, resulting in high retention and satisfaction.
Customer Success Lead
Anthology, Inc.
Managed a portfolio of 54 accounts representing $10M in annual revenue, achieving a 102% retention rate and surpassing revenue targets with 110% attainment in 2022 and 113% in 2021. Led efficient customer onboarding to accelerate time-to-value and delivered regular progress reports to leadership, highlighting key milestones and strategic opportunities.
Testimonials
“Some things I love about Mahva include that she possesses traits that can’t be taught, and when someone gives her feedback, she actually follows through and does it!”
— Tina Youngblood, former CEO of Central Reach (formerly Pathfinder Health Innovations)
“Mahva has very positive energy; she is very genuinely concerned about retaining clients, she uses creativity and input from others to resolve client problems. She see things through to finish!”
— Jodi Hopkins, former Vice President of Global Retention and Operations at Anthology
“Working with Mahva has been a game-changer for our team. Her proactive approach, deep understanding of our business needs, and commitment to our success sets her apart from others in the field. Whether it was troubleshooting an issue or helping us strategize long-term goals, Mahva consistently delivered thoughtful, effective solutions with a calm and confident demeanor.”
— Kiran Reddy, General Counsel at Anthology
Get In Touch!
If you also take customer success seriously, but need some help getting to the next level, let’s chat!